Fashion and
lookbook
Fashion photography for brands
Lookbooks, campaigns and fashion content for brands and agencies, shot in-studio or on location, featuring talent and models selected in collaboration.
I work in Milan on fashion projects where the garment and the person wearing it are equally important. For Michael Kors I worked on the photos and videos for the Nolita bag featuring the actress Caterina Ferioli, in collaboration with the Stars on Field agency. For Yamamay I did a shoot in Liguria with Anna Pittureri, covering beachwear and video.
With Closette, Federica Micoli’s project, the shoot featuring Chiara and Stella Ardito produced content for social media and the website. For Jeckerson Golf I took photos and filmed videos of the golf range, covering both the products and the campaign.
A lookbook works when the collection comes across as a cohesive whole: the same lighting direction, the same colour palette, and consistent proportions from one shoot to the next. That’s why preparation is just as important as the day of the shoot.
How we work
The stages of a fashion shoot, from the brief to the handover of the files.
Brief and mood board. Let’s start with the collection and where the images will be used: lookbooks, e-commerce, social media and advertising campaigns. This forms the basis for the mood boards and the quote.
Pre-production. Let’s choose the location or studio, the models, the styling and make-up together, and finalise the list of looks to be photographed.
Sept. I photograph the outfits in order, paying close attention to the fit and the details of each garment. When necessary, I also shoot vertical videos on the same set for social media.
Selection and post-production. We’ll choose the photos together, then I’ll edit them and deliver the files in the formats required by the platforms.
Frequently Asked Questions
04Do you also work with up-and-coming brands?
Yes. The scale of the production depends on the objectives and the budget: a lookbook for a small collection might take a day and just a few people on set.
Do you also handle models, styling and venues?
I can put together and coordinate the team depending on the project, or work with talent and agencies that the brand has already selected. We’ll discuss this in the brief.
Do you also take still-life photographs of clothes?
Yes, either within the same production run or separately. You can find examples on the page still life and product.
How do I request a quote?
From contact form or to hello@nelbstudios.com, including the collection, number of releases, channels and indicative dates. I’ll reply by email.
Let’s talk about the collection
Tell me about the outfits, outings and dates: I’ll reply by email.
Drop me a line