Campaigns
social
Content for launches and social media advertising
Photos and videos designed for brands’ feeds, stories and adverts: product launches, seasonal campaigns, content featuring celebrities.
A large part of my work involves social media campaigns. For Xiaomi 15T Pro I took the photos for the Italian social media campaign alongside Beatrice Parozzi and Roberto Marcora, with Carlo Cannarella as the second photographer. For Xiaomi 12 Pro The photos from the launch were taken using the smartphone itself, featuring Ilaria Maren and styled by Aurelio Comparelli.
For Sony ZV-E10 II I oversaw the filming of the social media launch alongside Giorgio Pirola, with Martina Califano, as well as the behind-the-scenes footage. For Hertz The spring 2023 campaign was a trip to northern Italy with Giorgio and Martina.
In fashion campaigns, the work is similar: for Michael Kors and Yamamay Super Cups I’ve produced advertising content for social media featuring talent. The photos and videos are shot on the same set, already designed for vertical and square formats.
How we work
The stages of a social media campaign, whether run by a brand or an agency.
Brief. Product, message, channels and formats required: feeds, stories, Reels, adverts. If you have an agency, I’ll work on their concept; otherwise, we’ll develop it together.
Pre-production. Talent, location and a list of stills and clips, with the aspect ratios for each format decided before filming begins.
Sept. Photos and videos on the same day, where the project requires it, so that the campaign remains consistent across all channels.
Delivery. Selection, editing and post-production of videos, and files ready for publication and adverts.
Frequently Asked Questions
04Do you work with agencies or directly with brands?
Both ways. When working with an agency, I follow the concept and creative direction that have already been decided; when working with a brand, I can also take charge of the creative direction.
Can photos and videos be taken on the same day?
Yes, and that’s how many of the pieces above came about. The list of photos and clips is drawn up in advance, so the set stays tidy. The video-only pieces are on the commercial videos.
Can photos be included in paid adverts?
Yes. The intended uses, including advertising, are set out in the quotation along with the duration and channels, as are the talent release forms.
How do I request a quote?
From contact form or to hello@nelbstudios.com, including the product, channels, formats and dates. I’ll reply by email.
Let’s talk about the campaign
Tell me about the product, channels and dates: I’ll reply by email.
Drop me a line